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Friday Read: Charting Armit’s InVivo-backed ambitions

Published:  21 March, 2025

The annual Armit Wines portfolio tasting (pictured) aways brings a spot of vinous glamour to the busy London tasting calendar, following on from launch events for new vintages of the likes of 2023 Guidalberto and 2022 Sassicaia at various buzzing London restaurants for the lucky few. And, in addition to such highlights from its top Italian-leaning portfolio, this year the importer launched a new initiative in the form of what was modestly described as a ‘press lunch’, where various senior editors, writers and critics gathered to for a lively debate on how best to engage a younger generation with fine wines.

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